Google is bringing back crypto ads — but is leaving a lot of crypto companies out of the loop.
- Google is allowing crypto companies to advertise on its network again starting today, August 3.
- The largest ad network in the world had banned crypto ads in March, earlier this year.
- The new policy is only open to crypto wallets based out of the US and registered with the FinCEN.
Crypto ads are back on Google’s advertising platforms after the company revised its policies in June, but it’s not nearly as open as before.
The tech giant had banned all advertising related to crypto companies and initial coin offerings (ICOs) in March this year. The policy imposed an overarching ban on almost every crypto product, including exchanges, wallets and more.
Come June, Google revised that policy to allow select companies to back onto its advertising network — the largest in the world — in a sign that the crypto and blockchain industry had somehow matured over the span of three months.
All prior Cryptocurrency Exchange certifications will be revoked on August 3, 2021. Advertisers must request new Cryptocurrency Exchanges and Wallets certification with Google when the application form is published on July 8, 2021.